February 9, 2006

Push Your Business LIGHT YEARS Ahead in Just 3 Days! (Part 3)

At a live event I attended a while ago, I met a woman named Mary. Mary made quite a lasting impression on everyone who ran into her…which, in this case, was not a good thing.

You see…everyone at the event (except Mary) was there to learn about marketing on the internet. Mary, on the other hand, was at the event solely to get people to donate money to her very worthy cause.

While I respect the cause Mary was promoting, and I admire her commitment to attending an event where there would be several people with money to burn, there was a big problem.

Can you guess what it was?

Mary forgot a basic principle…

People don't buy from you (or donate money to you, in this case) unless they KNOW, LIKE, and TRUST you.

Instead of taking advantage of the event to make initial contact with people who might donate to her cause in the future, Mary decided her agenda was the ONLY agenda that mattered.

Ignoring the fact that everyone who attended this event had spent $2000 to be there because they wanted to learn something…

  • Mary talked through each expert's presentation in an attempt to get the person sitting next to her to commit to donating money to her cause.
  • When the person sitting next to her asked Mary to talk with them on a break so they could hear the speaker, Mary ignored their request and kept on yakking.
  • Mary actually went so far as to move people's belongings to other seats so she could sit next to the people she felt were her most likely candidates for potential donations.

By the last day of the event, everyone had a story to tell about their experience with Mary…and none of the stories were flattering.

Unfortunately, Mary isn't the only person who has made this mistake.

Many people — in their enthusiasm over a product, or their determination to make money with an opportunity — forget that each person we approach has their own personal agenda.

  • Instead of letting people think about whether or not a product is what they want and fits their budget, we try to get them to buy our product the first time we tell them about it.
  • Instead of giving our prospects time to investigate an opportunity and decide whether it's right for them, we try to get people to join our team the very first time we share the opportunity with them.

We forget the basic principle that people only buy from (and join opportunities with) someone they KNOW, LIKE, and TRUST.

You see…

If Mary had respected the other attendees' reasons for being at the event, and had been willing to take TIME to develop a relationship with those people before asking for money, her results would have been very different.

In fact, I am one of several people who would have donated to her cause if she had treated me with respect. And I, like many others, would have also referred her to friends we thought would also like to support her cause.

If you want to be SUCCESSFUL in any business, you need to remember that your potential prospects and customers have their own personal agendas, and you need to be respectful of their needs.

Don't be afraid to take TIME to build a relationship with them first…

If they know, like, and trust you, they'll be more likely to buy from you AND refer other potential customers and prospects to you as well.

OF SPECIAL NOTE:

If you're interested in a live event that will give you ample time to build "know, like and trust" relationships with other serious internet entrepreneurs, check out the Affiliate Masters Cruise.

Get information TODAY…this is a popular event, and there are only a couple of spots left!

Filed under by Abundant Living Online.
Permalink • Print •  • Comment

Track this entry:

Trackback url

BlogPulse | Cosmos

Comments

February 10, 2006

Dr.Mani said:

How true!

It's taken 9 years of networking online to reach the stage where I can confidently ask friends, partners and fellow members for help in promoting my true 'passion' - Congenital Heart Defects Awareness Day, A DAY FOR HEARTS - every February 14th.

It's all about relationships. Thanks for showcasing this vital 'secret' to online success, Holly.

All success

Dr.Mani
How To Succeed Online - Against The Odds!
http://www.Success-Mindset.com/howto.htm

Leave a comment

Made with WordPress and the Semiologic CMS | Popdex Citations