July 20, 2006
1 Step Forward - 2 Steps Back
A huge apology to all my readers! I just realized… it's been MONTHS since I last wrote to you.
These past 4 months have been some of the toughest in my business career. It seems that, every time I would move a step forward, something would happen to set me back TWO steps.
The bottomline is… the reason I've been experiencing these upsets is because my business grew too quickly for my business foundation to support. Here's what I mean…
When I started my business back in 1998, I never dreamed I would be so successful.
As most people who are first starting a business, I barely had two nickels to rub together, and so I ended up doing EVERYTHING myself:
- Writing my own salesletters.
- Designing my own websites.
- Making my own sales calls.
- Fulfilling my own orders.
- Filing my own paperwork.
- Answering my own correspondence.
… And the list goes on and on.
The problem is, I waited TOO long to hire other people to take some of these tasks off my hands.
When I finally hired people, I was already trying to fit more than a day's work into every 24 hours… and then had to take time out of my already overwhelming schedule to train people.
The theory was… I would fall behind for a time, but would eventually pull ahead because of the extra "hands."
Well, unfortunately, it worked much better in theory than in fact.
I made a few bad hiring choices and - as a result - have now lost 4 months of momentum and income in my business.
I am starting to come out of it now. But, if you've been wondering why I seemed to disappear and why I stopped writing, now you know. I had absolutely NO time whatsoever to spend on anything that wasn't vitally essential to keeping my business going just one more day.
Why am I sharing this with you?
To caution YOU not to make the same mistake I did. Don't wait until you are so swamped with work that you have no choice other than to hire someone.
As soon as you begin earning money in your business, you should begin hiring helpers to take over some of the more mundane tasks. That will free you up to focus your energies on the tasks that generate profit… which will enable you to build your business much faster (and with far less stress) than I have.
I guess this is just one more mistake I can help you avoid because I made the mistake first.
:-)




